Our experienced team of floral professionals is sure to help make your special day become even more memorable with their creative eye and dedication to perfection. Each individual brings their own experience and passion to our team:

Wendy | Co-Owner and Wedding Stylist

Wendy is Co-Owner and Wedding Stylist for Rochester Florist. She collaborates with the Wedding Teams in both locations to provide the best quality of design, service, and style for local weddings. As a Designer, Wendy enjoys the synergy of developing concepts with wedding clients, the creative process, and most of all the artistic outcome. With a love of flowers and fashion, Wendy will always steer couples towards the hottest looks in today’s weddings.

Wendy is passionate about educating the community on wedding tends and style though social media and blogging for Rockcastle Florist and herRochester, a sector of the Democrat & Chronicle. Together with Keith, her husband and business partner, they are committed to providing the best quality and selction in fresh flowers. Together they continue to seek out new products and insutry trends in order to bring you the latest and greatest.

“I had a meeting with Wendy, showed her my ideas and the final product was absolutely beautiful! I would highly recommend Rockcastle!” Mary Beth

“The bouquets were beautiful, and they turned out exactly as I had envisioned them, thanks to our florist, Wendy.” Lisa



Barb | Canandaigua Floral Team Leader

A Canandaigua resident; Barb brings her wealth of knowledge regarding the community and a vested interest in the Downtown area. Formerly the owner of Five Seasons Gift Store in Farmington, Barb’s business acumen and experience in merchandising, marketing and local retail customer service will be a tremendous asset to the Rockcastle organization. Barb’s past experience as a local wedding coordinator at Sonnenberg Gardens and Granger Homestead will be a valuable addition to the Rockcastle Wedding team. In addition to her business experience, Barb is both a working and teaching Artist.







Robin | Rochester Lead Designer

Robin is the lead wedding designer in our Rochester location. With a degree in Floriculture Merchandising from Alfred State College, Robin has 20 years experience in the industry. After making a splash on the Syracuse Wedding scene, Robin has called Rochester home for the last 13 years. Robin loves a challenge and describes herself as a resourceful Designer who loves incorporating unexpected elements into her designs. One of the best cutting edge Designers in the Rochester area, Robin is not only creative, but passionate about the overall style and cohesiveness of the events she designs. Not shy about making suggestions Robin will help you through the process to a beautiful Wedding!




“I got so many compliments on my bouquet and bridesmaids bouquets. Ask for Robin and you will not be disappointed!” Randi


“Robin was so helpful and knowledgeable and made the experience easy and helped me bring my visions to life.” Angela